Untapped Potential in Hyperlocal Commerce
[MobilePRwire] – The last ten years has seen an unprecedented interest in locally produced or sourced items including secondhand, handmade, vintage, antiques, furniture and small-batch food makers. This growth has been accompanied by a renewed interest in home and neighborhood—a curiosity about what is in your own backyard. While the Internet has enabled people to sell to others all over the world, sellers who want (or need) to sell locally and in-person have been left in the dark.
Imagine the world as one global marketplace, powered entirely by local communities.
There are 6.991 billion people in the world and they all have stuff. A whole lot of stuff. Every home, studio, office, school, store and stoop is a potential market, each filled with goods that could be sold, rented, traded, or given.
The last ten years has seen an unprecedented interest in locally produced or sourced items including secondhand, handmade, vintage, antiques, furniture and small-batch food makers. This growth has been accompanied by a renewed interest in home and neighborhood—a curiosity about what is in your own backyard.
On the web, “local” has been a hot topic for the last couple of years. And rightfully so, it is the next step in the evolution of the Internet. While the Internet has enabled people to sell to others all over the world, sellers who want (or need) to sell locally and in-person have been left in the dark.
Resellers of secondhand, vintage, antiques, furniture or other have entire warehouses filled with inventory, one of each. The entire reseller industry is build around a single quantity inventory. And we’re talking a multi-billion dollar industry in the USA alone.
In 2010, Goodwill Industries generated $2.69 billion in retail sales from more than 2,500 stores across America. Resale has remained healthy and continues to be one of the fastest growing segments of retail. The resale industry has experienced a 7% growth in new brick and mortar locations over the past two years.
And folks! They are not online! Or at least in any valuable way that encourages local and in-person sales. Rubylane, 1stdibs, eBay and Etsy all revolve around shipping. Shipping a mid century modern couch or an antique early century armoire is costly and logistically difficult. Not to mention a buyers desire to see it, touch it and fall in love with it.
The world lacks an online place to truly shop locally. Let’s give these resellers a local gathering place online and let local buyers revel in it. A place that drives local foot-traffic while enabling the transaction. A place that offers easy-to-use tools that support their unique business. A place that brings them all together and makes an event of it.
Welcome to Krrb, my friends!
Krrb (pronounced ‘curb’) is a hyperlocal, curiously global classifieds made just for you. A most epic scavenger hunt at your fingertips where you can thrift, rummage and discover local treasures – at your doorstep or around the world.
See what’s around you, discover your local flavor. Dip into another neighborhood in another city and see what they have to offer locally. Travel to another country and uncover local treasures you can’t find at home.
Krrb on your iPhone is FREE and allows you to browse listings while walking down the street, turning any neighhorhood into a marketplace for your personal perusal. You can navigate via a map, save to your favorites, message sellers and gain access to the Krrb blog.
For sellers, there is simply no easier way to list something with our super-charged photo capture experience, enhanced tagging features, delivery options and one-click publishing to Facebook, Twitter and Google Shopping. If you are selling home furnishings, you can directly publish to the Apartment Therapy Classifieds and get your listings in front of millions of potential buyers.
You might just fall in love … maybe just a little?
Krrb is a hyperlocal classifieds that makes it easy, fun and safe to buy and sell with your neighbors.